Aston Martin has detailed plans to electrify 90 per cent of its line-up by 2030, with plug-in hybrid and fully electric models coming in the next few years.
Aston Martin chief executive officer Tobias Moers stated that Aston Martin will launch its first fully electric automobile by around 2025.
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“Electric drive is part of our journey and our product plan for the future. We must achieve something by the middle of the decade – that’s the ballpark. That’s the period of time and I think it’s crucial.
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“We have re-established engineering in the company on a different level and we have a lot of possibilities in mind. We have to finally do that, we have to finally line it up, but we have a clear ambition for 2030.”
The firm’s DBX SUV will kickstart this change as part of Aston’s ‘Project Horizon’ improvement service plan and will be launched “before 2024,” according to Moers, while the brand’s mid-engine Valhalla supercar’s powertrain is under review.
Last year, Aston Martin strengthened its relationship with Mercedes as the German brand upped its stake in the luxury British automobile maker to 20 per cent, giving Aston access to Mercedes’ electric automobile technology including next-generation electric motors and battery tech.