Cupra boss Wayne Griffiths has confirmed that the dramatic-looking UrbanRebel concept unveiled at the Munich motor show will form the basis of a new, small electric automobile from the Spanish brand, due on sale in 2025.
Speaking to automobile express at the concept’s unveiling in the brand’s new Cupra Garage located in the chic shopping district of Munich, Griffiths said, “The automobile is a deliberate statement. I think there’s a need out there to do a automobile for the next generation who are really enthusiastic about automobiles – and that’s what we do at Cupra.
New SEAT urban EV to arrive by 2025
“We do automobiles that people love, but not necessarily what everyone likes – we like to provoke so this is a provocation, undoubtedly overstating what we will end up doing as a series car. but it’s very close; if you take the tail off the back then you’re very close to where we are on the series design.
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“So the Cupra Rebel will stay very rebellious in the series automobile – it’ll be very sporty. The inspiration will remain on the series automobile and we will bring that in 2025.”
The Cupra UrbanRebel was revealed hours after Volkswagen unveiled its own small EV concept, the VW ID. Life, which is set to share the UrbanRebel’s new MEB entry electric automobile platform. Both automobiles are set to be built at SEAT’s Martorell factory on the outskirts of Barcelona in Spain, but the two automobiles will have very different looks and target markets.
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“Everybody has their own target and position,” said Griffiths. “Cupra’s job is really to conquer the next generation of younger customers – we’re a brand for today and now; a contemporary brand for the next generation who are trying to find something really cool, desirable, emotiona,l that has wonderful design and a really sporty and driver-orientated experience.”