The Voltswagen saga shows that poor jokes are quickly forgiven, however count on is harder to rebuild

a number of years back I was sitting next to a jovial Volkswagen executive at a dinner in Wolfsburg, Germany, when he remarked in ideal English (putting my overall absence of German to shame) that the outstanding piece of monkfish we were eating was fresh, having been caught that morning from the canal running together with the hotel in which we were dining.
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I smiled, nodded, as well as the joke completely went over my head, partly as I failed to twig in time that monkfish is a salt, not freshwater fish, as well as partly since I wasn’t as familiar with Wolfsburg waterways as he was; the concept of a good piece of fish being hooked from a canal in a heavily industrialised city is at finest far-fetched, as well as at worst unappealing – thus the leg-pulling joke.

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There are parallels right here between this story as well as the recent ‘Voltswagen’ saga. In situation you missed it, at the begin of the week an unfinished press release was published, before being hastily taken down, on Volkswagen’s American media site, specifying that the business would be rebranding its electric cars and trucks ‘Voltswagen’ in the US. A neat pun, no doubt, however one that triggered a fair degree of confusion among journalists as well as visitors alike.

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