Audi is enjoying keeping the automotive press on tenterhooks as it again teases the eagerly anticipated A9 concept that’s because of debut a new design language for the brand at the LA motor Show. The new look is set to feature on Audi production designs in the near future.
• LA motor show 2014 preview
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Now officially dubbed the A9 Concept, the car was originally rumoured to be the replacement to the R8 sports car, but it can now clearly be seen as a large saloon in this video:
The teaser, narrated by new design chief Marc Lichte, provides bit away, but you do get a helpful first sight of much more areas of the car’s bodywork. You also get an interesting story behind which Audi models, past and present, influenced his brand design rethink. These include the original Quattro, the first generation TT coupe and the Audi A8 of the nineties.
Revealed briefly is a dramatic sloping profile under a cover, in addition to a quick-as-a-flash view of the swooping front end and bonnet. You can also area the elaborate and striking wheel design.
Audi has also stated the concept will also preview a new interior design language, believed to include a development of its digital instrument cluster seen on the new TT, and rolling out on new designs next year.
Further details on the A9 concept are scarce, but Audi’s new head of design will prioritise sportiness, lightweight design and quattro drive in the future. The covers will be taken off in November, when the concept is officially shown at the Los Angeles motor Show.
What do you believe of Audi’s LA show star so far? let us know in the comments below…